Selling Your Home in a Competitive Market

Selling Your Home in a Competitive Market


Selling a home can be a challenging process in any market, let alone a competitive one. With so many properties up for sale, it is essential to take strategic steps to ensure that your home appeals to as many potential buyers as possible. In this blog, we will discuss several tips for selling your home in a competitive market.


Enhance your curb appeal.


In a competitive market, you want to avoid blending in with your competition. Maximizing your curb appeal is a great way of bringing attention to your home.


Curb appeal is the overall aesthetic of a property’s exterior when viewed from the street. This includes the home itself, along with any landscaping, decor or other outdoor features. It’s often the first impression that potential buyers will have of your property, making it an important factor to consider when you’re marketing your home.


An essential aspect of curb appeal is maintaining the exterior of your home. This can include anything from the color and style of the siding or brick to the condition of the roof and gutters. If the exterior of your home has been showing some wear and tear, consider making the necessary repairs to give it a fresh look. Repaint or power wash the exterior, fix any cracks in the foundation and replace any outdated windows or doors.


One of the easiest and most cost-effective ways to improve your home’s exterior appearance is by sprucing up your landscaping. This can include planting new grass, flowers, trees, shrubs, trimming back your greenery and adding mulch to your garden beds. A well-maintained, visually appealing landscape can make your home more inviting and attractive to buyers, both online and in-person.


Work with an experienced REALTOR®.


While some homeowners may consider selling their home on their own, a skilled REALTOR® can provide valuable insights, expertise and resources that can make the selling process smoother and more successful. Working with a knowledgeable REALTOR® not only gives you access to their strengths, but the strengths of those in their network. This can include:


  • Home Inspectors
  • Mortgage Brokers
  • Financial Advisors
  • Home Stagers
  • Builders & Contractors
  • Cleaning Services
  • Photographers
  • Pest Control


Use professional photography.


Most browsing in today’s day and age is done through online listings, making photography an incredibly important part of the selling process. A picture is worth a thousand words, and this couldn’t be more true for something as integral to your life as your home.


Potential buyers want to see clear, well-lit and detailed images of a property before deciding whether or not to schedule a showing or visit it in person. High-quality photography can help to immerse buyers, creating an emotional connection before they step foot on your property. The right pictures can do justice to the best features of your property and highlight its unique selling points. For example, if a home has a stunning view or a beautifully landscaped yard, high-quality photography can help to capture these features and make them stand out to potential buyers. This can be a great way to stand out among your competition.


Not only that, professional photographers are often well-equipped with advanced technology. They can use high-end editing software to help adjust the lighting and colour of their photos to accurately match the look and feel of your spaces. Some may offer the use of drones to take incredible aerial shots of your home, which are otherwise impossible with a normal camera.


Be flexible with your showing schedule.


It’s crucial to be as accommodating as possible with your showing schedule, as you never know what opportunities you may be missing out on. Through doing so, you can increase the chances of finding the right buyer quickly, and at the best possible price.


Being flexible with the showing schedule can also help to build a positive relationship with buyers and their agents. By actively responding to their requests and making the process as easy as possible, a seller can demonstrate that they are motivated to sell and willing to work with potential buyers to find the best solution for everyone involved. This is especially important in a competitive market, as it could give you the edge over a seller who is not as eager.



Selling a home can be a challenging task, especially in a competitive market where there are many other properties for buyers to choose from. However, by taking the right steps and working with experienced professionals, you can increase your chances of selling your home quickly and at a fair price. If you have any further questions about selling your home in a competitive market, don’t hesitate to reach out and ask. We have an experienced team ready to meet your every need.



Direct: 613.447.7234

Royal LePage Team Realty

1723 Carling Ave.

Ottawa, Ontario

Office: 613-725-1171

Toll Free: 1-800-307-1545

Whether you are looking to buy, sell or invest in the Ottawa real estate market, I can help. Contact me today for to discuss your real estate needs.

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